I have decided that I want to give this brief more direction as to its objective - other than being a retail and branding project. I want to use the Ponya brand as a jump of point to raise awareness about Pandas facing extinction. I don't necessarily want to link it to one charity, rather promote all the charities through the retail of Ponya products. The theme of the brand is simply love of Pandas so I think that this additional consideration fits really well. I am considering that a percentage of each purchase will go towards a panda charity. These are the three main Panda charities I have researched; Panda trust, Pandas International and the WWF (which I worked for for a while).
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