I am intersted in a hand drawn aesthetic for this brief - through illustration and custom type. I think that this design works well in terms of colour but I think that hand rendered type can look childish and less professional than regular type when not executed well. This is what I am working on at the moment - to make sure mine looks both friendly and homely as well as professional.
I love this type used in this example, I think that the type really works well with the illustrations - I think that colour and size plays a big part in the hierarchy of elements on the page as well as balancing the composition.
I like the use of real food in this example - I think if I decided to make a book I can incorporate both illustration and photography, whereas if I make recipe cards it might be best to stick to just one form of image making.
I am trying to decide whether to categorise my recipes - ordinarily I would think this would be a good idea, but it depends on how many recipes I decide to design for... Picnic foods is almost a sub-genre in itself and I see less point in breaking it down into categories as it is essentially one course....
I think this vector illustration is really interesting and perhaps something I would like to explore stylistically in a future project.
Successful hand drawn type :
I like the way that this design is laid out for documentation - I need to consider how I will display the product both for point of sale, promotion and for my portfolio. I think that the wood surface works really well in that it suggests a culinary setting which suits the products. Perhaps photographing my work on a gingham rug would be a suitable context for picnicing.
I like the format of this book and the way that the way you read watch page changes - the less information heavy pages being laid out portrait when the publication is landscape.
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