website research for Ponya brief

I have been reflecting on websites that I like to try and get an idea of what would be suitable for the Ponya website. I like these fairly monochromatic colour palettes as I think that they help the designs and products to stand out and speak for themselves.

I think that having a feature image on the homepage or even every page adds some interesting imagery to the website or perhaps a close up of a product to show detail or even a close up of a swing tag to help reinforce the brand identity.

This website is for amagazine but I really like the format. It reminds me of a desk the way that the elements are laid out. I like how the logo and index of pages doesnt move as you scroll but the main body does. I like the size of the image that acts as a header on each page.

This website (below) exhibits the posters in a really nice way and I think that the way they enlarge and the background filters out slightly to allow the viewer to zoom in works really well.

stock for tags

I found this amazing green satin heavy stock today in town - hoping to use it for my tags as part of the Ponya branding. I liked the idea of injecting a small amount of neutral colour into the identity. I also felt that the satin effect and weight of the card would add some luxury to the identity. 

Embossing/debossing process

I used the laser cut template I made to emboss/deboss for the first time in the print room.

I was surprised at how quick it was to do and how much crisper the results were in comparison with hand embossing.

LS6 arts and crafts fair

I recieved this email today about the LS6 Arts and Crafts fair - which could make the perfect extension for my bookfair/pop up shop brief.