Panda photos

Sourcing images of pandas for illustrations....

Panda Charity Research

I have decided that I want to give this brief more direction as to its objective - other than being a retail and branding project. I want to use the Ponya brand as a jump of point to raise awareness about Pandas facing extinction. I don't necessarily want to link it to one charity, rather promote all the charities through the retail of Ponya products. The theme of the brand is simply love of Pandas so I think that this additional consideration fits really well. I am considering that a percentage of each purchase will go towards a panda charity. These are the three main Panda charities I have researched; Panda trust, Pandas International and the WWF (which I worked for for a while).

ideas for product range for Ponya

So far I have created one illustration for the Ponya brand that has been applied to a set of 11 bags. Now I am looking at expanding the range - to eventually be exhibited on an online shop that I will also design. I am considering stationary, gifting,  home ware, accessories and possibly apparel.

These are some products that I think would fit the brand - simplistic, monochromatic and could be used as a basis for my designs or a template for a mock up later on for the products that I don't manage to make myself. The way that these products are presented and photographed reflects the way I want to display the Ponya product range.

website research for Ponya brief

I have been reflecting on websites that I like to try and get an idea of what would be suitable for the Ponya website. I like these fairly monochromatic colour palettes as I think that they help the designs and products to stand out and speak for themselves.

I think that having a feature image on the homepage or even every page adds some interesting imagery to the website or perhaps a close up of a product to show detail or even a close up of a swing tag to help reinforce the brand identity.

This website is for amagazine but I really like the format. It reminds me of a desk the way that the elements are laid out. I like how the logo and index of pages doesnt move as you scroll but the main body does. I like the size of the image that acts as a header on each page.

This website (below) exhibits the posters in a really nice way and I think that the way they enlarge and the background filters out slightly to allow the viewer to zoom in works really well.