Paper sample packs

McDonalds menu - paper cuts

I think that this paper cutis really interesting - what I find particularly interesting is the way that it is put back into 2D. I like the use of a realistic texture behind the paper cuts. This is a good example of a paper cut in context.

Waitrose - Round Two

After feeling outraged having been thrown out of Waitrose and later Marks and Spencers last week on my photo taking expedition,  I decided that it was time for round two. This time I only took my mobile phone as a camera as I realise I need to be more subtle if I am going to get away with it. I could use the co op shots, but I would ideally like to have Waitrose products and shelving in the images to make it seem as real as possible. Also it is useful for me to see where and how they use their in store graphics to inspire me as to how I could use mine in their store.

Foil blocking experiments

Chris has been working on the layout for the publication, calendar, invite certificate and tickets for our Fedrigoni brief. We have been meeting each day and discussing the progress of our work so that we are both on the same page about what our final product is going to look like. Today Chris gave me some of the designs for me to experiment with foiling. Most of the designs I can get away with using the laser jet printer in the mac suite but I will have to prepare a screen for the cover of the pack that will contain most of these elements as it is larger than A3. We have chosen to use foiling as it will hopefully give the designs a high-end, print process heavy feel which is relevant to our target audience.

Products to package

Some products I got hold of to re package as mock ups for my picnic brief. I chose products that don't require complex nets as this is not an area that I am interested in designing for.

Online presence

I want to explore the possible web presence for my Waitrose Picnic brief - as this would be an integral part of directing the consumers to product range as well as encouraging people to buy the products when online shopping. At the moment there is a large promotion for the Christmas range of products, as well as online Christmas recipe cards. I plan to mock up both these elements for the Picnic range.

sourcing typeface

I have been researching what font Waitrose use and this was the most conclusive answer I could find! I managed to get hold of Futura Md.