ideas for product range for Ponya

So far I have created one illustration for the Ponya brand that has been applied to a set of 11 bags. Now I am looking at expanding the range - to eventually be exhibited on an online shop that I will also design. I am considering stationary, gifting,  home ware, accessories and possibly apparel.

These are some products that I think would fit the brand - simplistic, monochromatic and could be used as a basis for my designs or a template for a mock up later on for the products that I don't manage to make myself. The way that these products are presented and photographed reflects the way I want to display the Ponya product range.

website research for Ponya brief

I have been reflecting on websites that I like to try and get an idea of what would be suitable for the Ponya website. I like these fairly monochromatic colour palettes as I think that they help the designs and products to stand out and speak for themselves.

I think that having a feature image on the homepage or even every page adds some interesting imagery to the website or perhaps a close up of a product to show detail or even a close up of a swing tag to help reinforce the brand identity.

This website is for amagazine but I really like the format. It reminds me of a desk the way that the elements are laid out. I like how the logo and index of pages doesnt move as you scroll but the main body does. I like the size of the image that acts as a header on each page.

This website (below) exhibits the posters in a really nice way and I think that the way they enlarge and the background filters out slightly to allow the viewer to zoom in works really well.

Yulia Brodskaya

Yulia Brodskaya is a Russian paper illustrator currently living and working in London. I think that her way of working with paper works really well in helping her to achieve a recognizable style within this area of design, in the same way that Rob Ryan's style is so distinctive. I want to keep my own style of working with paper open at this stage, as I feel i am still finding my strengths in this area and at the moment struggling to communicate my hand drawn illustrative style through paper crafting in the way that I want.

Paper Runway magazine

Paper Runway is a quarterly magazine that offers you a mix of paper products, party inspirations, features about the biggest paper sculptors, artists, illustrators, creators and small DIY projects. I discovered this magazine whilst researching Mr Yen who did a cover for them. The impression I get through my research into paper engineering is that 'hand made' is very much both the aesthetic and the practice that is important to the designers that work with it as a process. I feel that perhaps my plans to laser cut my designs means that I am bastardizing this practice in some way - however due to my personal time restrictions and the fact that this work is essentially a pitch to Fedrigoni, I see no alternative that will deliver the results I want.

Mr Yen

I have been looking at Mr Yen, and ex Lcad BAGD student's work. His work is very much centered around paper cuts. What I particularly like about his work is the way that he has photographed it - and his use of textures (i.e. wood) to create a more interesting image and to put the paper cut into more of a context. I think that with what I am doing it is important to exhibit the Fedrigoni paper range as much as possible through the brief - (rather than other stocks or surfaces) - however I think if the surface or background helps to set off the paper then it could be beneficial.

Akiko Stehrenberger

I really like these two posters by Akiko Stehrenberger. I think that they are good examples of how illustration and bespoke type can work so well together. This is the style of illustration I want to use as a starting point for my Fedrigoni brief - and then bring into the third dimension using paper engineering.