Tuesday, 8 November 2011

Surface pattern live brief ideas

Ideas for Louise Tiler logo....
I have been looking at other interior designers logos as well as calligraphic letter forms - as this was something that Louise actually mentioned as an aesthetic guideline. I think that she likes the classical and decorative look of script font but needs the legibility impact of a less elaborate font.









Monday, 7 November 2011

Rob Ryan

I am a huge followerd of the work of Rob Ryan and I'm sure this partly where my inspiration has come from to work with paper in an illustrative way.

Rob Ryan's studio....

I read about Rob Ryans working process which I think could be valuable when I start designing and making. His paper cuttings vary from tiny to huge, each one starts as a pencil drawing that is cut out (usually by hand) then sprayed with colour. Some of them rather than cut become silkscreen prints. I think that it is interesting that a lot of them are sprayed with colour after they are created rather than made from coloured stock which is what I had imagined until this point. I really like the way that photographing the paper cuts brings the otherwise usually flat images to life. Lighting and photography will probably play a large part in how my pieces appear.





Past/present Fedrigoni entries

These are some past and present entries to Fedrigoni's YCN brief. I think that it is important for me to look at what kind of work other students are producing so that I can try my best to create something original. I am glad I have looked into other peoples work as I can see some of my initial ideas - such as oragami - have already been executed and exhausted really.



I particularly like this entry and the way that they have used paper engineering in the format of a publication.




























As far as I am aware so far I have not found any paper engineered type as part of a Fedrigoni YCN campaign idea.... if I find some it won't put me off as I feel confident in my personal ideas that is should be successful and different from whatever else is out there.

Happycentro - Creative typography

Happycentro is an italian creative studio based in Verona. Born in 1998 by Federico Galvani, Roberto Solieri, Giulio Grigollo, Andrea Manzati and the photographer Federico Padovani. Their projects go from creative typography, to art direction and video making for clients such as Nike Italy, Sony Ericcson and important italian magazines and newspapers.
I am interested in the 3d element of their work. I really want to experiment with 3d type through the Fedrigoni brief.


Creative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by Happycentro






Creative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by HappycentroCreative typography by Happycentro

Fedrigoni paper

Paper has arrived for the Fedrigoni brief - very happy what a nice group of colours. Now I need to get crafting and source some stock of similar colours to play with.....


Helen Friel




Helen Friel is a self branded 'paper engineer' which I think is a brilliant way to coin what she does and what I want to do for my Fedrigoni brief. In terms of format I am undecided, only that I know I want to create some type driven work out of paper. The format of the deliverables will almost definitely be print as they have specified this in the brief. 
I think it is interesting how Helen Friel plays with format, like in this design for Edgar Allen Poe's 'The Imp of perverse' where the reader has to interact with the story by tearing carefully considered areas of text away to reveal the next part of the story. This kind of format could work as part of the promotion for Fedrigoni.




I like the way that this entire cover is made up of paper elements.




Working in 3D, and using photography to document the images accordingly will play a big part in this project for me.









Fedrigoni YCN brief